Leaflets plus Google: getting found in Hove, Lewes, Crawley and Horsham
Local customers rarely find a business in just one way. Someone might pick up your leaflet, look you up on Google, read your reviews and then call. When your leaflets and your online presence work together, more of those people turn into customers.
This guide explains how to plan a leaflet drop in the right streets, how to make sure Google backs up your leaflet, and how to track what works so each campaign is better than the last.
Start with the right streets
Leaflet Media Brighton delivers door to door across Sussex, including Hove, Lewes, Crawley and Horsham. Choose the neighbourhoods closest to you, or the ones that already bring you good customers.
Each town is a little different:
In Hove, we cover areas including Aldrington, Hove Park, Goldsmid, Wish, Westbourne and Portslade.
In Lewes, we deliver across the town and can extend your round to nearby areas such as Kingston, Ringmer, Newhaven and Seaford.
In Crawley, you can target distinct neighbourhoods such as Three Bridges, Pound Hill, Maidenbower, Tilgate and Broadfield.
In Horsham, we cover areas including Roffey, Broadbridge Heath and the town centre, and nearby villages such as Southwater and Warnham.
Look at where your existing customers live. If most of your jobs come from a handful of neighbourhoods, start there.
Make sure Google backs up your leaflet
Your Google Business Profile should show the same name, phone number and services as your leaflet.
Recent reviews give people confidence to call.
Photos of your work show what you do.
Think about what happens after someone reads your leaflet. Many will search for your business name or your service plus their town. If your profile is incomplete, out of date or has no recent reviews, some of those people will choose someone else. Our Google Business Profile management service can set up your profile and keep it fresh.
Use the same offer everywhere
If your leaflet offers money off a first order, mention it on your Google profile and website too. People who search after seeing the leaflet will find the same message.
Consistency matters for everything, not just the offer. Use the same business name, logo, phone number and colours across your leaflets, van, website and profile, so people know they have found the right business.
Plan your leaflet
A leaflet that works with Google keeps things simple. Lead with one clear offer, show your phone number and website clearly, and include your business name exactly as it appears on your profile. Some businesses also add a line such as "search for us on Google to read our reviews", which encourages people to check you out. If you need help choosing a size or format, our flyer and leaflet printing page covers the options.
Time it well
Line your leaflet drop up with something worth acting on, such as a launch, a seasonal service or an offer with an end date. Publish a post on your Google profile at the same time, so anyone who searches sees the same news.
Be ready for the response
A leaflet drop can bring a burst of calls and messages. Make sure you can respond quickly. A clear voicemail, regular callback times and our missed call text back service, which sends an automatic text to anyone whose call you miss, all help you catch more of those enquiries.
Track what works
Use a different offer code, or ask "where did you hear about us?", so you can see which areas respond best and focus your next drop there.
Here is an illustrative example. Say you run a drop in two Crawley neighbourhoods with two different codes. If one area brings in noticeably more bookings, your next drop can focus there, or you can test a different message in the quieter area.
Keep going after the first drop
Leaflets often work best when people see your name more than once. A follow up drop in the same streets, combined with fresh posts and reviews on your profile, builds familiarity over time. Use what you learned from tracking the first drop to decide where to go next and what to change.
Common mistakes
Spreading leaflets too thinly across a huge area instead of targeting the right streets.
Having different details on your leaflet and your Google profile.
Running a drop when you are too busy to answer the phone.
Not tracking where enquiries come from.
Treating one drop as a test of whether leaflets work, rather than building on it.
Frequently asked questions
Which areas do you cover?
We deliver across Sussex, including Brighton, Hove, Lewes, Crawley, Horsham, Worthing and Eastbourne. Tell us your target streets or postcodes.
Can you print the leaflets too?
Yes. See our flyer and leaflet printing page. We can print your leaflets and deliver them in the same order.
How do I know my leaflets were delivered?
Every round is GPS tracked and our distributors are supervised.
Do I need a Google Business Profile as well?
It is not essential, but many people search for a business after seeing a leaflet, so a complete profile helps turn that interest into bookings.
Get started
See our door to door leaflet distribution page and our leaflet distribution prices, or call 07525 722 427 or email Brighton@leaflet-media.co.uk.
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